Unique downunder viewpoint with cheeky Aussie humor. Stuart McArthur drew his first South-up map when he was 12 years old. At age 15, after being tormented for coming from the ''bottom of the world,'' Stuart resolved to one day publish a map with Australia at the top. Six years later, while at Melbourne University, he produced the world's first ''modern'' south-up map and launched it on Australia day in 1979. It has sold over 350,000 copies to date. Prices from $20. Many formats on sale now!

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At last, the first move has been made - the first step in the long overdue crusade to elevate our glorious but neglected nation from the gloomy depths of anonymity in the world power struggle to its rightful position -- towering over its northern neighbours, reigning splendidly at the helm of the universe.

Never again to suffer the perpetual onslaught of "downunder" jokes -- implications from Northern nations that the height of a country's prestige is determined by its equivalent spatial location on a conventional map of the world.

This map, a subtle but definite first step, corrects the situation. No longer will the South wallow in a pit of insignificance, carrying the North on its shoulders for little or no recognition of her efforts.

Finally, South emerges on top.

Spread the word. Spread the map! South is superior. South dominates!

Long live AUSTRALIA -- RULER OF THE UNIVERSE!!

© 1979. Rex Publications. All rights reserved.