Contact:
Kate Larson
For Immediate Release
ODT
FAVORITE MAP - WHAT’S UP? SOUTH! - IN NEW SMALLER
FORMAT
Famous
Upside-Down View of World Now in Versatile New Size
for
Wider Use and More Occasions
AMHERST,
Mass., May 12, 2010 – ODT Maps, one of the nation’s most
respected publishers of innovative world maps and related
products, now offers its most popular map – What’s Up?
South! – in a new smaller, poster size, making it
accessible, by popular demand, to more people for more uses
and occasions.
The What’s Up? South! map turns the world upside
down, presenting Africa and South America at the top and
Europe and North America at the bottom, startling viewers,
challenging their assumptions, and jogging them into seeing
that mapmaking – flattening a three-dimensional globe onto a
two-dimensional surface – is a highly subjective endeavor,
one that requires choices about shape, size and position,
each of which affects perceptions of power and value. The
impact of alternative views is reinforced by seven
full-color comparison panels at the bottom of the map, each
showing a different way of mapping the Earth.
Previously published only in a large 36” x 56” format,
What’s Up? South! is now also available in a 2’ x 3’
format, which fits a standard poster frame and can be hung
in a small office or on a living-room, study or bedroom
wall. The change came by popular demand, as many customers,
fascinated by the map, wanted a size that could fit into
their homes or personal offices.
The new size can be purchased in standard or acid-free
archival paper stock. Available in several formats: flat
paper, folded paper, or laminated and shipped in a plastic
tube with a detailed 4-page explanation.
"What's Up? South!" World Map
(laminated and tubed)
$28.95
ISBN# 978-1-931057-29-5
(for 2’ x 3’ size)
Larger format (36” x 56”)
map available for $1 additional
The full color map can be viewed and purchased on-line at:
http://www.odtmaps.com/detail.asp_Q_product_id_E_WUS-36x56-LT
.
It is also available at local book and map stores, and many
Fair Trade stores throughout the U.S and Canada.
Bob Abramms, founder and publisher of ODT, said, “ODT maps
are used in diverse settings such as classrooms, corporate
training sessions, geographical publications, and
international non-profit organizations. The What’s Up?
South! map is a particularly mind-stretching,
world-broadening tool that invites viewers to re-examine
their view of the world and realize that every map has a
built-in bias or point-of-view. We think this new format
will generate provocative thinking and fun for many new
audiences.”
About ODT Maps, Inc.
ODT Maps, Inc., based in Amherst, Massachusetts, has been
publishing innovative ways to view the world for over 20
years. Their products include equal-area world maps, world
population maps, and an entire series of “South-on-top”
maps, including a jigsaw puzzle. In 2001, ODT gained
international fame after having its Peters equal-area map
featured on an episode of the hit TV show “West Wing.” In
2002, former President Jimmy Carter used the equal-area
Hobo-Dyer map in his media materials when accepting the
Nobel Peace Prize. The company’s products have been praised
by late historian Howard Zinn, author of A People’s
History of the United States, and have been purchased by
the National Council for the Social Studies. Most of ODT’s
maps are sold through map and book stores as well as Fair
Trade stores like Ten Thousand Villages, which focus on
providing a living wage for farmers and artisans around the
world. In addition, corporations and religious groups use
them for training sessions.
ODT's mission is to honor differences and teach people to
see the world from a broader, more inclusive perspective;
this remains at the core of all ODT activities. In addition
to publishing new maps and resource materials and updating
previous material, the Company is initiating extensive
in-service teacher training and train-the-trainer workshops
to expand the reach of its message.
For more information, please visit
www.ODTmaps.com.
