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Home Page > What They Are Saying > Press: Maps for the Smart Dad. Father's Day
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Contact:  Kate Larson                                                For Immediate Release

SENSATIONAL FATHER’S DAY GIFT FOR SMART DADS:

ODT MAPS PRESENTS WHAT’S UP? SOUTH!  IN NEW SMALLER FORMAT

AMHERST, Mass., May 12, 2010 – ODT Maps, one of the nation’s most respected publishers of innovative world maps and related products, has transformed its most popular map – What’s Up? South! – into a new smaller, poster size, creating a sensational gift for Father’s Day. 

“This new format is perfect for any study or office wall,” said Bob Abramms, founder and publisher of ODT.  “Lots of customers have asked us to cut down our large standard size of 36” x 56” to something that would fit in their homes or personal offices.  This new 2’ x 3’ size fits a standard poster frame, but still carries the same amazing impact of the original.  It’s a mind-stretching, world-broadening tool, and we think it will provoke a lot of fun and challenge for the owners.”

ODT’s What’s Up? South! map turns the world upside down, presenting Africa and South America at the top and Europe and North America at the bottom, startling viewers, challenging their assumptions, and jogging them into seeing that mapmaking – flattening a three-dimensional globe onto a two-dimensional surface – is a highly subjective endeavor, one that requires choices especially about shape, size and position, each of which affects perceptions of power and value.   The impact of alternative views is reinforced by seven full-color comparison panels at the bottom of the map, each showing a different way of mapping the Earth.

The new size can be purchased in standard or acid-free archival paper stock.  Available in several formats: flat paper, folded paper, or laminated and shipped in a plastic tube with a detailed 4-page explanation.

"What's Up? South!" World Map (laminated and tubed) $28.95

ISBN# 978-1-931057-29-5  (for 2’ x 3’ size)

Larger format (36” x 56”) map available for $1 additional

 

The full color map can be viewed and purchased on-line at: http://www.odtmaps.com/detail.asp_Q_product_id_E_WUS-36x56-LT

It is also available at local book and map stores, and many Fair Trade stores throughout the U.S and Canada.


The new map came about through the advocacy of ODT’s distributors, which include hundreds of Fair Trade stores across the USA and Canada.  The stores use ODT’s maps to display where their goods are made and to educate customers about global economic and fair trade issues.  “We love the ODT What’s Up? South! world map and so do our customers,” said Susan Sheldon, manager of SERRV gift shop in Madison, Wisconsin.  “I’ve had customers spend 45 minutes studying the map in the store, but they wouldn’t buy it because it was too big to fit in their homes.  This new format will make a great Father’s Day gift.  There’s a real shortage of good gifts for men, and it’s usually the men who spend time viewing the maps while their wives shop for the fair trade/crafts items.”

Candi Smucker of Baksheesh in Sonoma, California agreed. She has served as a trainer to establish new stores for Ten Thousand Villages, perhaps the largest Fair Trade wholesaler and retailer in the world.  She was the first to suggest ODT publish a South-up map in 1999.  Now, the super-sized version is the lead revenue-generator in ODT’s line of maps.

About ODT Maps, Inc.

ODT Maps, Inc., based in Amherst, Massachusetts, has been publishing innovative ways to view the world for over 20 years.  Their products include equal-area world maps, world population maps, and an entire series of “South-on-top” maps, including a jigsaw puzzle.   In 2001, ODT gained international fame after having its Peters equal-area map featured on an episode of the hit TV show “West Wing.”   In 2002, former President Jimmy Carter used ODT’s Hobo-Dyer map in his media materials when accepting the Nobel Peace Prize.  The company’s products have been praised by late historian Howard Zinn, author of A People’s History of the United States, and have been purchased by the National Council for the Social Studies. Most of ODT’s maps are sold through map and book stores as well as Fair Trade stores like Ten Thousand Villages, which focus on providing a living wage for farmers and artisans around the world.  In addition, corporations and religious groups use them for training sessions. 

ODT's mission is to honor differences and teach people to see the world from a broader, more inclusive perspective; this remains at the core of all ODT activities. In addition to publishing new maps and resource materials and updating previous material, the Company is initiating extensive in-service teacher training and train-the-trainer workshops to expand the reach of its message.   

 

 

What's Up South in New Smaller Format

This new 2’ x 3’ size What's Up? South! Map fits a standard poster frame

 

   

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